Education
August 2018
to July 2019
Master in Business Administration (MBA)
European School of Business
Santa Cruz, Bolivia
October 2007
to May 2009
Master in Advertising Design
Savannah College of Art & Design
Atlanta, Georgia, USA
January 2001
to May 2006
Bachelor's Degree in Economics
Georgia State University
Atlanta, Georgia, USA
Professional Experience
June 2023
to present
General Manager
iteraSoft
Santa Cruz de la Sierra, Bolivia
I lead IteraSoft as CEO, driving the strategy and growth of the company in digital transformation solutions and Odoo implementation. I manage complex projects for clients across various sectors, ensuring high-impact deliveries under agile methodologies. I coordinate multidisciplinary teams, drive AI automation, and consolidate a service portfolio that strengthens the company's market positioning.
August 2024
to October 2025
Program Manager
Odoo Concept
Santa Cruz de la Sierra, Bolivia (Remoto)
I led complex Odoo implementations at Odoo Concept, supporting clients in their digital transformation with an agile and structured methodology. I coordinated multidisciplinary teams—consultants, product owners, analysts, and developers—to deliver scalable and high-quality solutions. My work focused on aligning business objectives with technical execution, ensuring clear, efficient projects with measurable impact.
February 2024
to December 2024
Faculty Member
University of the Valley (Univalle)
Santa Cruz de la Sierra, Bolivia
Prepared academic material and taught the courses Marketing IV (Marketing Strategy) and Marketing I (Intro to Marketing)
February 2022
to May 2023
Customer Journey Design Expert
Millicom
Santa Cruz de la Sierra, Bolivia (Remote)
March 2018
to February 2022
Customer Experience and Journey Specialist
Tigo Bolivia
Santa Cruz de la Sierra, Bolivia
January 2016
to March 2018
Brand Manager, Tigo Money
Tigo Bolivia
Santa Cruz de la Sierra, Bolivia
June 2015
to August 2018
Instructor - Digital Marketing
Gabriel René Moreno Autonomous University (UAGRM)
Santa Cruz de la Sierra, Bolivia
August 2011
to January 2016
Creative and Operational Director
Josué H+M Creative
Santa Cruz de la Sierra, Bolivia
Languages
Spanish 🇪🇸
Native language.
Portuguese 🇧🇷
Intermediate level.
🇺🇸 English
Advanced level.
🇫🇷 French
Basic level.
Recognitions and Certifications
Certified SAFE® 5 Product Owner / Product Manager
Scaled Agile Framework (SAFe)
Certified SAFE® 5 Scrum Master
Scaled Agile Framework (SAFe)
Creative Excellence "ADDY" Student Award
Advertising Federation of Savannah, Savannah, Georgia
Creative Excellence "SCADDY" Student Award
Savannah College of Art and Design, Atlanta, Georgia
National Dean's List
Georgia State University, Atlanta, Georgia